Fractional CMO

High Performance Creativity

High Performance Creativity

One of the most rewarding, and also the most challenging, aspects of my job as a digital marketing professional is working with creatives and quants on the same team. It’s rewarding because we get different insights and ideas from different kinds of thinking. it’s challenging because sometimes communication between people who think differently can get …

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What is a Fractional CMO?

A fractional CMO (Chief Marketing Officer) is a highly experienced marketing executive who works on a part-time basis to provide executive marketing leadership for a growing business. The fractional CMO works for a fixed amount of time in a given month, often just a few hours a week.