What does a digital marketing coach do? And, especially, what’s the difference between a digital marketing coach and any other digital marketing professional? To answer this question I’d like to tell you the story of Ben.
Ben’s niche was high-end, automatic toilets that did everything for you except the actual, well, you know… And business was booming. The competition was still limited and Ben knew it was time to take the next step. He needed to sell his toilets online. And quickly. So Ben did what any of us might do, he searched on Google for a digital marketing agency. And that’s where things started to go wrong.