One of the most rewarding, and also the most challenging, aspects of my job as a digital marketing professional is working with creatives and quants on the same team. It’s rewarding because we get different insights and ideas from different kinds of thinking. it’s challenging because sometimes communication between people who think differently can get …
A fractional CMO (Chief Marketing Officer) is a highly experienced marketing executive who works on a part-time basis to provide executive marketing leadership for a growing business. The fractional CMO works for a fixed amount of time in a given month, often just a few hours a week.
We can increase open rates by warming up our demographic before we even send the first email. That’s where our strategic content marketing campaign comes into play. We know the industry and the principle job titles we want to target. We also have a database with names and emails. Now we can use the targeting functionality of LinkedIn ads to present carefully curated content to the members of our demographic before they even receive their first email from us.
Moving is one of the most stressful life events we can experience, right after the death of a loved one and divorce. It’s more stressful than losing our jobs or suffering an accident or a serious illness. Moving abroad, with its many complications and additional challenges of language, culture, and separation from our support network of friends and family, is an immensely challenging experience.
What does a digital marketing coach do? And, especially, what’s the difference between a digital marketing coach and any other digital marketing professional? To answer this question I’d like to tell you the story of Ben.
Ben’s niche was high-end, automatic toilets that did everything for you except the actual, well, you know… And business was booming. The competition was still limited and Ben knew it was time to take the next step. He needed to sell his toilets online. And quickly. So Ben did what any of us might do, he searched on Google for a digital marketing agency. And that’s where things started to go wrong.
