About Alastair

My Story

Determined and driven by an obsession for making things work and developing products and solutions that customers love, Alastair is passionate about using data to deliver results for his clients. His secret sauce is his ability to understand and communicate effectively with technical, product, creative and marketing teams to develop scalable solutions for complex problems.

Alastair has a bachelor’s degree in process engineering and a masters in education. He has worked 2 miles underground in south african gold mines and two miles above ground at the top of the Rocky Mountains. Some notable career highlights are being part of the team that developed, executed and grew an interactive online learning solution for the brazilian market, and leading the team that introduced a revolutionary educational framework for autism spectrum disorders in Brazil.

As the director at Loft44, Alastair coordinates a team of professionals that include product managers, programmers, designers, content creators, and marketing gurus. He develops and implements customer acquisition strategies for entrepreneurs, eCommerce, companies and multinationals. His personal area of expertise is his ability to define consumer problems in terms of measurable metrics and then develop data-driven roadmaps to solve those problems. He has over 12 years of experience leading multi-functional teams on goal-driven projects.

Alastair currently lives in Florianópolis, Brazil. He is bilingual in English and Brazilian Portuguese (with plans to learn Spanish). When he isn’t working, you can find him exploring the beaches and mountains in the south of Brazil, or sitting outside with his golden retriever puppy and a good cup of Brazilian coffee reading about neuroscience and human behaviour.

Fun fact: Alastair learned to skateboard at 45 when his son started skating. It was one of the hardest things he has ever learned to do. He now skateboards regularly with his son at the many skateparks in Florianópolis.

Feedback & Reviews

I’ve done it for them. I can do it for you. Here’s what my clients are saying about me.

“There is no way I can recommend Alastair enough! He is very professional and efficient and worked with me to get exactly what I was looking for.”

Erasmus Pretorius

Director at The Accounting Team

“Alastair knows what he’s doing. He managed the relaunch of my eCommerce store perfectly. We are selling more than ever before. Thank you!”

PJ O'Malley

Director at Crystal Heart Empowerment Crystals

“The big difference is his service: fast, assertive and completely honest. We grew our revenue by 30% after we started working with Alastair and his team.”

Frederic Piovezan

Diretor at Wizard Santa Catarina

Why Work With Me?

No Bullshit eCommerce consulting in plain language. I’ve helped hundreds of clients on 5 continents. I can help you!

You want to work with me if you:

  • Want to grow your brand and website.
  • Value strategy and clarity – before “just doing stuff”.
  • Want honesty and candor.
  • Like to make data-driven decisions.
  • Building a long-term trusted partnerships is important.
  • Like to move quickly, implement, evaluate results based on data, adjust and keep moving.
  • Want expert and experienced guidance on both marketing and business.
  • Are a CEO looking for 1:1 consulting

You don’t want to work with me if you:

  • Are looking to make a quick buck on Amazon or eBay.
  • You are looking for the next “big thing” in digital marketing.
  • Love sweet talk, reports with pretty graphs and “corporate speak”.
  • Make impulsive “gut” based decisions.
  • Love to micromanage and have meetings about meetings.
  • Talk about the next big thing and then make decisions without looking at the data.
  • Are looking for a designer, copywriter or technical support.
  • Are a marketing assistant looking to hire an agency.

I offer a 100% money-back guarantee on my consulting services.

My digital marketing consulting services start at $5K – and are based on increasing traffic and revenue. If you implement 100% of my suggestions without an increase in traffic and revenue – I’ll refund your fee! No other consultant out there can offer you that!!!

Ready to sell more?

Got a specific business problem? Maybe I can solve it with you. Set up 30 minute call and let’s see if I can help.