Alastair Thompson
Optimize your investment in digital marketing.
I’m a fractional CMO and digital marketing coach to entrepreneurs, startups, executives, teams, and businesses. My mission is to empower ethical businesses to grow smarter and faster.
Stop wasting money on ineffective digital marketing
Trusted Advice
Informed Decisions
Empowered Teams
Faster Implementation
Better Results
I help entrepreneurs, teams, and businesses to save hundreds of thousands of dollars on digital marketing.

About Me
I’m a fractional CMO, a digital marketing coach for individuals and teams, a mentor to executives, and an advisor for tech startups.
I have lived on 5 continents and founded two successful businesses. I do service in a community group. I am also the father of two amazing young people of whom I am incredibly proud.
Businesses Served
What do I do?
I empower businesses to make better marketing decisions.
I work directly with entrepreneurs, business owners, and executives to help them make informed and empowered decisions and deploy their marketing budgets optimally.
Start
Digital Marketing Audit
Want to know what’s working? And what isn’t? A digital marketing audit provides an independent analysis of all your digital marketing efforts to evaluate performance and value.
Grow
Digital Marketing Coach
Ready to structure your marketing efforts? A digital marketing coach provides an independent and trusted source of knowledge and support to entrepreneurs, professionals, and leadership teams.
Scale
Fractional CMO
Ready to build out your marketing team, structure your revenue operations and scale your business? A fractional CMO offers all of the benefits of a full-time CMO, but at a tiny fraction of the cost.
How does it work?
Every business has its own specific needs. I’ve found that by offering 3 distinct services I can meet the needs of 99% of my clients.




Digital Marketing Add-on for Google Chrome.
A handy add-on for your browser that provides you practical daily actions to keep your digital marketing efforts on track.
Insights, mistakes and case studies.
Learning from the mistakes of others is smarter, quicker, and less expensive than learning from our own.

What is a Fractional CMO?
Imagine Brad Pitt or Scarlett Johansson working on a small indie production. Imagine Lionel Messi playing for your local football club. Imagine getting Elon Musk to raise funds for your school’s PTA. A fractional CMO is something similar. Maybe not the same, but similar.

What is a digital marketing coach?
Ben’s niche was high-end, automatic toilets that did everything for you except the actual, well, you know… And business was booming. The competition was still limited and Ben knew it was time to take the next step. He needed to sell his toilets online. And quickly. So Ben did what any of us might do, he searched on Google for a digital marketing agency. And that’s where things started to go wrong.